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May 30, 2024
Apple’s AI Ambitions Revealed
Apple is set to unveil its AI-powered iOS 18 at the upcoming WWDC 2024 in June, showcasing its strategic approach amidst fierce competition from OpenAI and Google. Tim Cook has hinted at significant AI advancements, though Apple’s approach will be more practical than groundbreaking, according to a Bloomberg report.
Practical AI Integration
Instead of flashy AI features, Apple plans to enhance basic functionalities. Siri is expected to become more reliable, and the Safari browser, along with apps like Notes, may see AI upgrades such as live transcription. These features will likely be processed on the device, reinforcing Apple’s privacy commitment while enriching user experience through AI.
Partnership with OpenAI
WWDC 2024 may also reveal Apple’s collaboration with OpenAI, potentially bringing ChatGPT 4o to iOS and Mac devices sooner than other platforms. Apple is expected to leverage OpenAI’s cloud processing capabilities, allowing it to focus on in-house AI innovations. The keynote will confirm or debunk these rumours, clarifying Apple’s AI strategy.
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*An AI tool was used to add an extra layer to the editing process for this story.