Ashton Kutcher Says AI Will Let You Make Entire Movies for Cheap Soon!

A new boon for filmmakers in the Pacific? Ashton Kutcher says filmmaking costs will plummet considerably in the near future.

Ashton Kutcher Predicts AI Revolution in Filmmaking

Ashton Kutcher envisions a transformative future for filmmaking with OpenAI’s generative video tool, Sora. In a discussion with former Google CEO Eric Schmidt at the Berggruen Salon, Kutcher revealed that Sora’s ability to generate realistic footage could revolutionise production processes. He highlighted how AI could drastically reduce costs, citing the example of creating a desert sandstorm scene without a CGI department. Kutcher emphasised that Sora’s current capabilities, although still imperfect, are significantly advanced compared to previous iterations.

Cost-Effective and High-Quality Content Creation

Kutcher pointed out the cost-efficiency AI brings to filmmaking, questioning the need for expensive on-location shoots when AI can produce similar results for a fraction of the cost. He explained that AI-generated videos could replace traditional methods for scenes like establishing shots and action sequences. The potential for AI to render entire movies based on scripts highlights the profound impact on content creation, suggesting a future where personalised movies could be generated on demand.

A New Opportunity for Pasifika Filmmakers

Tyler Perry’s calls for regulation of AI to save jobs is noted as new AI models are increased. However, for small-time Pasifika filmmakers, costs that have been previously prohibitive for filming may become a thing of the past, with many of the key components being truncated. Pasifika filmmakers have now unlocked possibilities, pending government support and development.

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*An AI tool was used to add an extra layer to the editing process for this story.