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June 24, 2024Snapchat’s New AI Model Transforms Your Background in Real Time
Snapchat is set to reimagine augmented reality (AR) with an upcoming on-device AI model that can transform a user’s surroundings and clothing in real-time based on text prompts (The Verge). This innovative feature allows creators to turn prompts into custom lenses, offering exciting new ways to interact and share with friends. A GIF demonstration shows a person’s clothing and background changing to match the theme “50s sci-fi film,” hinting at the creative possibilities.
Enhanced Tools for AR Creators
To support this new model, Snapchat is updating its Lens Studio with a suite of AI tools designed to make creating custom AR effects easier. The tools include new face effects that transform a user’s appearance based on prompts or images, and a feature called Immersive ML that applies realistic transformations over a user’s face, body, and surroundings in real-time. Additional tools enable creators to generate 3D assets, face masks, textures, and 3D character heads that mimic user expressions.
Expanding AI Features on Snapchat
Over the past year, Snapchat has introduced several AI-driven features, such as AI-generated snaps and a ChatGPT-powered AI chatbot for all users. The new on-device AI model and accompanying tools are set to launch later this year, promising to further enhance the creative potential and user experience on the platform.
(Visit The Verge for the full story)
*An AI tool was used to add an extra layer to the editing process for this story.