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Agentic AI Is the Future of Personalisation—But Is It Too Much?
Wired reports on the rise of “Agentic AI,” a new wave of hyper-personalised AI tools that tailor every digital interaction to individual preferences. From shopping to entertainment, this technology promises a future where AI agents make decisions for you, based on your habits and tastes. However, this next evolution of AI personalisation raises questions about privacy, consent, and how much control people will have over their digital lives.
Editor’s Comment: In 2002, Steven Spielberg filmed Tom Cruise in “Minority Report”. The shopping mall scene (with personalised ads) is just around the corner now. Have a look!
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*An AI tool was used to add an extra layer to the editing process for this story.
