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Google goes all out for Paris Olympics 2024!! So many new AI goodies for the viewer to enjoy!
AI-Powered Olympic Broadcasts
Google, as the official AI sponsor for Team USA, will prominently feature its AI technologies during the 2024 Olympics broadcast starting on July 26th. Viewers can expect Google Maps’ 3D views of key venues, such as the Versailles, Stade Roland Garros, and the Aquatics Centre. These photorealistic models, derived from Google Maps’ Immersive Views, will enhance the viewing experience by providing detailed insights about event locations.
Interactive AI Integrations
NBCUniversal’s partnership with Google will integrate AI-powered features into the broadcast. Announcers and commentators will use Google Search AI Overviews to address Olympic and Paralympic queries. Additionally, AI-generated recaps by Al Michaels will be included, although past AI suggestions, like adding glue to pizza, have raised eyebrows. Comedian Leslie Jones will also engage with Google’s Gemini AI in scripted segments, adding a touch of humor and interactivity.
Engaging Fans with AI Tools
Olympic and Paralympic athletes will feature in social videos and late-night promos, demonstrating Google’s AI tools such as Google Lens, Circle to Search, and Immersive View to explore Paris. This comprehensive integration aims to not only enhance the broadcast but also provide fans with innovative ways to engage with the Olympics.
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*An AI tool was used to add an extra layer to the editing process for this story.
