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July 15, 2024The Dawn of AI-Powered Smartphones
Smartphone innovation has plateaued in recent years, but AI promises to change that. Major players like Google, Samsung, and Apple are gearing up for what is being dubbed the “AI smartphone wars.” Google integrated AI features in its Pixel 8, Samsung followed with Galaxy AI, and Apple is set to launch Apple Intelligence this fall. These advancements include AI-driven photo editing, content summarization, live translation, and smarter digital assistants, all aiming to revolutionise user experiences.
Apple’s Bold AI Moves
At Apple’s recent WWDC event, the company unveiled Apple Intelligence, showcasing its integration with Photos, Messages, Mail, and Siri. This includes incorporating OpenAI’s ChatGPT, giving users advanced capabilities like finding specific photos through Siri commands. Apple emphasised privacy, ensuring user data isn’t shared with OpenAI or stored from interactions with Apple Intelligence. This approach makes AI more accessible and consumer-friendly, positioning Apple as a strong contender in the AI smartphone market.
Upcoming AI Showdowns
Samsung and Google are preparing major AI announcements for their upcoming events. Samsung’s Galaxy Unpacked in Paris will introduce new generative AI features for its foldable phones, while Google’s event in Mountain View will highlight the next-gen Pixel phones. Both companies aim to demonstrate how their AI advancements can rival Apple’s offerings. Expect a significant advertising push from all three tech giants as they vie for dominance in the AI-powered smartphone market during the fall and holiday seasons.
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*An AI tool was used to add an extra layer to the editing process for this story.