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AI-Generated Scam:
Liz Bonnin, a renowned science presenter, found her face plastered on online ads for insect repellant spray, all without her consent. The twist? A fake voice message, purportedly from Bonnin, granted permission for her likeness to be used in the campaign. The message, later revealed to be AI-generated, led to a botched endorsement deal between Bonnin’s impersonator and Incognito, the company behind the ad campaign (The Guardian).
Bonnin’s Response:
Expressing shock and dismay at the violation of her identity, Liz Bonnin emphasised the need for caution in online dealings, especially when approached through unconventional channels. The incident serves as a stark warning about the potential dangers of AI manipulation, highlighting the need for increased regulation and awareness surrounding AI-generated content.
Industry Caution:
The use of AI to deceive companies into false endorsement deals underscores the growing sophistication of digital scams. As AI technology continues to advance, there is an urgent need for robust measures to protect individuals’ identities and prevent fraudulent activities. Bonnin’s experience serves as a cautionary tale for both consumers and businesses navigating the increasingly complex landscape of online interactions.
(Visit The Guardian for the full story)
*An AI tool was used to add an extra layer to the editing process for this story.
